1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.

Treat yourself to a wonderful day in one of Amsterdam’s grandest museums, the Rijksmuseum, located in the heart of the city. The Rijksmuseum's internationally revered collection features some of the nation’s most famous works, including historic art by Rembrandt, Frans Hals, Van Gogh, and others. Visitors can admire Rembrandt’s ‘The Night Watch’, which takes pride of place in a beautifully lit hall allowing visitors to enjoy every tiny detail. Gaze also upon 'The Jewish Bride'. This last painting reduced Vincent van Gogh to tears who, upon visiting the Rijksmuseum shortly after it opened, wrote in a letter that he would gladly give up ten years of his life to sit in front of the painting for two weeks, eating only a stale crust of bread. Visitors can expect much more than just paintings by Dutch Masters from the Golden Age. The Rijksmuseum’s expansive, evocative collection also includes Delftware, sculptures, archaeological artifacts, clothing, Asian art, prints, items from Dutch maritime history, and many other culturally significant objects, all combining to vividly retell 800 years of Dutch history within a global context. And naturally, the collection isn't frozen in time – new items such as a Mondrian-inspired dress by Yves Saint Laurent dating from 1965 can also be seen. The largest research and restoration project ever for 'The Night Watch' has started. This is happening live in the museum and you can be part of it and support the project with a donation.

Swirl into an upside down world, where you will see The Netherlands in a new contemporary way. With 25 immersive settings, you will have the chance to create the most amazing social media content upside down. Grab your friends and dive into a Dutch Ice Bath, or ride the metro upside down. Dance to the rhythm of your own silent disco beat in an upside down club, fly away in a true private jet, and jump into a voice-activated LED-light pit with a jacuzzi. There is even more to discover in the interactive social media experience. After you've created mind-blowing content, relax in an Instagrammable upside café, whilst enjoying colorful sandwiches and sweets. Sip on a famous freakshake before heading home.

Pre-book your entrance ticket and step into the immersive and multi-sensory experience that is AMAZE. Explore 7 rooms containing interactive shows of lights, lasers, sound, smoke, new media art, visuals, and other special effects to stimulate your mind. Enhance your experience with a cocktail of your choice. Discover state-of-the-art technology from event organizers with over 30 years of experience in the events and music industry. The AMAZE experience is brought to you by the founders of Dutch Dance, ID&T (Sensation, Tomorrowland). Escape from reality and encounter interactive areas which elicit a range of emotions, from the relaxing to the intense. Go on a journey that reconnects you to your inner self. Interact with your surroundings via the many sensors and cameras to enhance the immersion of your experience.

Enjoy a refreshing beverage at a temperate minus 10 degrees Celsius at Amsterdam's Icebar, quite literally the city’s coolest drinks venue, with these entry tickets. Get winter wear, a welcome cocktail, and 2 drinks of your choice during your visit. Once you’ve exchanged your voucher for a designated time slot, marvel at a watering hole constructed almost entirely from ice. Everything from the walls and furniture to the very glass you sip your beverage out of is made of natural ice. Upon entering the bar, you will first see the lounge space, where you can have a welcome cocktail or a beer if you wish. This first part of the Amsterdam Icebar is nice and warm. After that, snuggle into the provided winter wear and savor the ambient light and ice sculptures of the Icebar. Choose from 2 different flavors of vodka, regular vodka, sambuca, rum, Heineken beer, or orange juice. Inside the Icebar you can stay up to 20 minutes. You may hang out in the lounge as long as you like, and try a selection of delicious cocktails. The “cool” factor goes even further than the general climate; mood lighting and toe-tapping party tunes complete the scene.

Visit This is Holland and learn the history of Holland while enjoying 4 entertaining shows and experiencing a flight simulation over the country's must-see locations. Embark on a 5D flight over Holland and see the Kinderdijk windmills, the canals of Amsterdam, the flower fields, The Delta Works, the port of Rotterdam, and countless other Dutch landmarks from an entirely different perspective. During the 5D flight experience, you will be hanging inside a sphere-shaped screen with your hands and feet dangling free. Moving with the images, you’ll imagine yourself floating above Holland. Special effects like wind, mist, and scent complete this unique experience. After the 5D flight experience, you can learn more about the attractions that drew your attention during the flight. THIS IS HOLLAND devotes special attention to the 10 areas of Holland that are listed as official UNESCO World Heritage sites. You’ll find out a lot about Holland in a very short time.

Sparkle amid the stars with this ticket to Madame Tussauds in the heart of Amsterdam. Drink a cup of coffee with George Clooney, get your picture taken with members of the Dutch Royal family and pick up your paintbrush alongside world-famous artists such as Van Gogh and Rembrandt. If you are you dreaming about a career as a real TV-host, come and discover your presentation skills at the new TV studio by reading the autocue. Or is music more your thing? How about recording a duet with Adele in the recording studio, or joining DJs Afrojack, Armin van Buuren, Tiësto, Hardwell or Martin Garrix in the DJ booth. Immerse yourself into this amazing interactive world. You’ll never see as many stars in Amsterdam as at Madame Tussauds Amsterdam.

Go on a journey of discovery at Ripley's Believe It or Not! Amsterdam and enter Ripley's Pop Culture Gallery to see a collection of amazing art made of bizarre and unusual materials. Admire a Bugatti carved out of wood and a 7-meter long robot made of car parts. Discover curiosities from ancient cultures. See real shrunken heads from the Amazon and an authentic spacesuit from Russia. There's even a miniature version of the Bible that was carried on board Apollo 14. Take photos of remarkable people from around the world and come face to face with the 2.7-meter tall Robert Wadlow. Gasp in awe at the "Lizard Man" who underwent body modification to look like a real lizard. You are also invited to immerse yourself in Dutch culture. Enter a replica of a traditional windmill or try on some huge clogs. Bring your imagination to life in the themed rooms and learn more curious facts about this amazing city at the museum.

On this 75-minute canal cruise, you’ll experience the best of our historical city. It offers you the best views of the 17th-century buildings lining the city canals, and will also show you the 21st-century city that Amsterdam has become. You’ll come across new architecture and bridges, showing a city that is rooted in history but continues to develop and change. Have a great time on board while listening to your personal audio system. Your visit to Heineken Experience includes a 1.5-hour self-guided tour where you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!

As one of Amsterdam's most popular attractions, the Van Gogh Museum draws over a million visitors each year. With this ticket, discover over 200 paintings, 500 drawings, and more than 750 letters from Van Gogh at your own pace. Access a wide range of permanent and temporary exhibitions.  Home to the world’s largest collection of Vincent van Gogh’s paintings, the Van Gogh Museum in Amsterdam transports visitors on a fascinating journey through the life of the artist and his contemporaries. The museum introduces the complete story: the artist, the context, Van Gogh’s personal ambitions, his emotions, the myths that surround him, and his influence right up until this very day. The Van Gogh Museum’s collection includes world-famous paintings such as Sunflowers, Almond Blossom, and The Potato Eaters.  The museum also organizes 3 temporary exhibitions every year. The Van Gogh Museum is open 365 days a year. Tickets are available online only. Don’t miss out, book in advance. Visitors can discover more about Van Gogh and his contemporaries with the multimedia guide, available in 11 languages. With more time to enjoy inside the museum, you can dive straight into the fantastic collections on display.