Entry ticket

Amsterdam: Heineken Experience Ticket

Entry ticket

Amsterdam: Heineken Experience Ticket

Likely to sell out

From US$ 22.63 per person

Likely to sell out

Come and discover what lies behind the doors of the former Heineken brewery in Amsterdam, and learn everything there is to know about the world’s favorite beer.

About this ticket

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Duration 1.5 hours
Check availability to see starting times.


  • Discover the dynamic world of Heineken, in the place where the beer was first brewed
  • Experience what it’s like to be brewed and bottled on the Brew U ride
  • Learn how to pour the perfect draft Heineken
Full description
1867 was a good year for beer. It was the year Gerard Adriaan Heineken built a new brewery in the heart of Amsterdam. In the pumping heart of the old brewery, you can dive into the world of Heineken beer.   On a 1.5-hour self-guided tour you’ll learn about the company’s heritage, the beer brewing process, Heineken’s innovations, and about what it takes to serve a world-famous beer. There will be a short presentation in English provided inside the factory.   Find out the 4 natural ingredients that make this beer, and discover the brand’s sponsorship activities with Formula 1, the UEFA Champions League and the Rugby World Cup. And sure enough, at the end of the tour you can raise your glass with new friends.
  • Entrance ticket
  • A presentation in English
  • Self-guided tour
  • 2 drinks
  • A small tasting of Heineken
  • Audio guide or live guide
  • Food and additional drinks
Not suitable for
  • Children under 18 years

Select participants and date



Meeting point

Reach the Heineken Experience with tram numbers 1, 7, 19, and 24 or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. Upon arrival, look for the staff with wristbands.

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Important information

Know before you go

  • You must be 18 years old or over to take part in this activity
  • Tickets are valid for single entry only
  • It is mandatory to access Heineken Experience at the time stated on your ticket, late arrivals might not be accommodated
  • Please note that no cash payments are accepted
  • Disinfecting gel will be provided
  • If you get ill, please postpone your visit to another day
Customer reviews

Overall rating

4.5 /5

based on 9603 reviews

Review summary

  • Value for money
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Amazing experience!! Loved the interactive parts and the end when we were able to spend time mingling with people around the world! All of the speakers were knowledgeable and ensured everyone felt included! The guy in the wort mixing demo, spent extra time with us as my fiancé studied chemistry in college so we got a lot of information about the process! Amazing time with amazing guides!!! The one short thing I would love to see is the option for the elevators without asking an attendant. I am very afraid of heights and tried to use the elevator but it would not open. I did go up the stairs but only drank 1/2 beer due to the nerves from before haha Overall, 9.9/10!!!

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March 26, 2023

I really enjoyed myself and so did my partner. Very interesting but not boring and even though the tour can last up to an hour and a half, it went so fast. The free beer tokens were a bonus and the Heineken tastes so much nicer than it does back home.

March 26, 2023

It's fun if you like beer and in particular Heineken. It's a self guided tour so you kind of need to know what you're looking at or know something about beer brewing. It's basically an immersive advertisement for Heineken Beer. Similar to "The World of Coke" in Atlanta. You do get two complementary beers and in addition a tasting of beer.

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March 26, 2023

Product ID: 205012