Amsterdam: Heineken Experience and 1-Hour Canal Cruise

Amsterdam: Heineken Experience and 1-Hour Canal Cruise

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From US$ 46.71 US$ 39.70 per person

Take a self-guided tour of the original Heineken factory with an entrance ticket to the Heineken Experience, and then enjoy a 1-hour boat trip along the canals of Amsterdam.

About this activity

Free cancellation
Cancel up to 24 hours in advance to receive a full refund
Covid-19 precautions
Special health and safety measures apply. Learn more
Mobile ticketing
Use your phone or print your voucher
Duration 3 hours
Check availability to see starting times.
Skip the ticket line
Instant confirmation
Audio guide included
Spanish, Thai, Turkish, Catalan, Chinese, Dutch, English, French, German, Hebrew, Hindi, Indonesian, Italian, Japanese, Arabic, Polish, Portuguese, Russian


  • Save time and money with a combined canal cruise and ticket to the original Heineken brewery
  • Discover the dynamic world of Heineken where the beer was first brewed
  • Enjoy a tasting session and test your skills at drafting a perfect beer
  • Take a 1-hour cruise through the UNESCO-listed Canal Belt in Amsterdam
Full description
Learn the story of one of the world's most famous breweries with an entrance ticket to the Heineken Experience and enjoy an interactive, self-guided tour of the original factory, where all of the brand’s beer was made until 1988. Get a behind-the-scenes look at facilities including the gigantic copper tanks where the lager was brewed. Take part in a tasting session and test your skills at drafting a perfect beer. Then, see the 17th-century architecture of the city center on a 1-hour canal cruise. Avail of a GPS guide in several languages to get interesting information about iconic landmarks such as the Westerkerk, "Skinny Bridge" and charming Negen Straatjes neighborhood.
  • Fast-track entrance ticket to the Heineken Experience
  • 2 free beers or soft drinks at the Heineken Experience
  • 1 hour canal cruise, including GPS audio guide in 19 different languages
    Covid-19 precautions
    Safety measures in place
    • All areas that customers touch are frequently cleaned
    Traveler requirements
    • You are required to bring and wear a mask
    • All participants who are over 12 years old must present either proof of full vaccination or a negative test taken no more than 24 hours before the activity starts
    • All participants must also bring a valid form of ID (e.g. passport, driver's license, identity card, student card, etc)

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    Prepare for the activity

    Meeting point

    · Heineken Experience: Please check in at Heineken Brewery, located at Stadhouderskade 78. Show your (smartphone) ticket when entering the attraction. Please note it is only possible to access the attraction at your chosen time-slot. Reach the Heineken Experience with tram numbers 1, 7, 19, and 24, or metro line 52. The nearest GVB tram and metro station is Vijzelgracht. · Canal Cruise: Please note that the Canal Cruise can only be accessed with a pre-booked time-slot. In order to pre-book a specific time-slot, please show your (smartphone) ticket at the office located at Damrak 26, Amsterdam. Reach the ticket office with tram numbers 2, 4, 12, 13, 14, 17, and 24. The nearest GVB tram station is Central Station.

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    Important information

    Know before you go

    • The Heineken Experience offers interesting information about the company’s history in several languages, including English, French, Spanish and German. A visit typically lasts 1.5 hours
    •  In accordance with Dutch law, alcoholic beverages won’t be served to visitors under 18 years old
    • The time-slot booked is for the Heineken Experience. The Canal Cruise time-slot must be reserved upon arrival in Amsterdam (instructions provided after booking)
    Customer reviews

    Overall rating

    4.3 /5

    based on 1189 reviews

    Review summary

    • Transportation
    • Value for money
    • Safety
    • Service

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    The Heineken Experience and hour canal cruise was worth its cost and could not go any smoother. Walked right into the Heineken experience, my group was included in the next tour that was starting. Was able to take as long as we wanted in looking and listening to the Heineken presentations. Loved that we were able to do the canal cruise on a different day. It gave us the flexibility to go when the weather was perfect.

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    April 1, 2020

    Firstly myself and my partner went on the canal cruise. It was so lovely to see beautiful parts of Amsterdam and get insight on it from an audio that can be set in multiple languages! The Heineken experience was unbelievable, the staff there were amazing and gave you quick insight on the history of Heineken! I also had a personal problem, that I was unable to go to my original booking but I phoned up and they made me the exception. They really do put a lot of effort into making happy customers! Also what’s not to like when you get two free drinks of Heineken each! Thank you so much!

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    March 19, 2020

    Heineken Experience is certainly not a 3 hour duration as stated, maybe half that time. The tour itself was pretty cool and i would suggest going. The canal cruise was a bit underwhelming for me. The views are nice but the boat was all tables of 6 and earphones needed plugged in by the window. We were at the end of a table with someone else's kids at the window. I'd suggest getting there early for a good seat, but i couldn't find a timetable for it myself.

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    March 8, 2020

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    Product ID: 132729