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Things to do in Paulista Avenue

Our most recommended things to do in Paulista Avenue

São Paulo: Main City Sights in 7 Hours – Shared Group Tour

1. São Paulo: Main City Sights in 7 Hours – Shared Group Tour

Experience having a tour guide take you around the city of São Paulo on a group tour. Explore the Paulista Ave. area, the sophisticated south and southwest areas of São Paulo. Walk through business districts such as Brooklin and Itaim Bibi. Visit historical sites such as Sampaio Moreira building, City hall, Tea Viaduct, and Shopping Light. See 25 must-see São Paulo attractions on 1 tour. Stop and marvel at historic buildings including Italian Terrace, Copan, and Eiffel. Feel the vibrance of the city as you discover streets such as March 25th St., May 23rd Ave., Oscar Freire St., and Europa Ave. Visit must-see sights like the Obelisk, Bandeiras Monument and Ibirapuera Park. Marvel at religious sites such as Sé Cathedral, Saint Benedict Monastery, and Church Nossa Sra. do Brasil. Enjoy time for shopping, photos, and eating as you explore the city. Learn how São Paulo started as a small village and became the largest city in the Southern hemisphere, and one of the largest cities in the world.

São Paulo City Tour: MASP, Paulista Avenue and More

2. São Paulo City Tour: MASP, Paulista Avenue and More

See the top landmarks and monuments of São Paulo accompanied by a local guide. Enjoy numerous stops along the route to visit sites of particular interest, including churches, neighborhoods, and street art. Begin the tour on Vila Madalena, one of the most traditional neighborhoods of the city. Head to Batman's Alley, a hub of urban art with graffiti murals and an explosion of colors. Then head to the Jardins Neighborhood and visit one of the most beautiful churches in São Paulo, Nossa Senhora do Brasil. Continue to Paulista Ave and take a panoramic tour with views of MASP, Trianon Park, and other essential buildings. Stop to visit the House of Roses, a historic mansion with a Cultural Center for Brazilian Poetry. Next, stop to take photos in front of Ibirapuera Park and the Bandeiras Monument. Visit the viewpoint on the rooftop of the MAC (Museum of Contemporary Art) with an incredible panoramic view of the city and Ibirapuera Park. Then head to the Historical Center and take a panoramic tour through the City Center visiting the Liberdade Neighborhood (Japan Town), Sé Square, and passing by the Cathedral. Also, see the Pátio do Colégio, the Church and Monastery of São Bento, Tea Bridge, Municipal Theater, Anhangabaú Valey, República Square, Duque de Caxias Monument, the São Paulo Concert Hall, and other important historic buildings. Finish the tour with a visit to the Luz Railway Station, with free time to taste traditional Brazilian coffee in the coffee shop of the Portuguese Language Museum.

São Paulo: Layover Private Tour from GRU Airport

3. São Paulo: Layover Private Tour from GRU Airport

Your guide will pick you up by private vehicle from São Paulo–Guarulhos International Airport and drive you to downtown São Paulo for a brief historical walking tour. See the sights where the city was founded in 1554 at Pátio do Colégio, a historical Jesuit mission church and school. Stop at the famous Catedral da Sé (Cathedral of Sé), a neo-Gothic building from the 20th-century, which holds up to 8,000 people. Afterwards, continue your scenic tour of São Paulo by private vehicle passing by the Monastery of Sao Bento, a historical sight belonging to the Benedictines, who have sung Gregorian chants at masses there since the 16th-century, the 30 story Martinelli building – São Paulo’s first skyscraper – and the Banespa Tower that looks similar to New York’s Empire State building. Pass the churches of St. Francis that were built during the 18th-century, and the Municipal Theater of São Paulo, the city’s oldest theater and a venue for renowned concerts and operas.  Learn from your guide about São Paulo Law School, the city’s first established university, admire the Tea Bridge, the 42-story Italian Tower and City Hall, an imposing building made entirely of travertine marble. Keep an eye out for Brazil’s largest residential building – the Copan building, designed by the famous architect, Oscar Niemeyer. In addition to these city landmarks, you’ll drive through several interesting areas including: - Liberdade: the Japanese district of São Paulo, where Japanese immigrants settled at the beginning of the 20th-century - Paulista Avenue: a financial district created at the end of the 19th-century, then home to wealthy coffee farmers - Ibirapuera Park: São Paulo´s main park including a peaceful garden landscape designed by Roberto Burle Marx - The Municipal Market: a vibrant building inaugurated in São Paulo in 1932. Besides coming in contact with the Brazil great gastronomical variety. You will be able to try the famous pastel de bacalhau (a fried pastry with salt-cod filling) or a sandwich with more than 400 grams of mortadela (meals not included in price) - Vila Madalena neighborhood - a bohemian area full of artist studios and home to the best murals in town. 

São Paulo: 20-Minute Sightseeing Helicopter Tour

4. São Paulo: 20-Minute Sightseeing Helicopter Tour

Your aviation adventure begins at Campo de Marte Helipad with a safety briefing before you board the helicopter and set off for a bird's eye view tour of São Paulo. As you fly over this vibrant city, admire unforgettable panoramic views of the landscape below and appreciate this truly unique experience. This is a once-in-a-lifetime opportunity to marvel at the valleys, buildings, and iconic landmarks of the city from the skies. On this magnificent adventure, enjoy the unique opportunity to fly over the beloved city of São Paulo aboard a wonderful Robinson helicopter. From the sky, see the main city sights including Sé Cathedral, the Ipiranga Museum, Paulista Avenue, Ibirapuera Park, the Municipal Theater, Luz Station, the Municipal Market, Pacaembu Stadium, the Anhangabaú Valley, the Copam Building and much more.

Private São Paulo City Tour

5. Private São Paulo City Tour

São Paulo has more than 12 million inhabitants, 362 libraries, 58 museums, 69 theatres and concert halls, and many other cultural venues. Founded in 1554, the city expanded in the late 19th and early 20th centuries with the arrival of immigrants from all over the world, transforming the small village it used to be into the big cosmopolitan metropolis it is today. This city is the perfect place to get in touch with the different facets of the vast Brazilian culture. Don’t miss out on this private and tailor-made tour of this fascinating city. Join a knowledgeable tour guide in a private car or van, and get to know São Paulo. Enjoy sightseeing, walking around downtown, and visit amazing spots like the Pacaembu Stadium, Paulista Avenue, Ibirapuera Park, Se Cathedral Square, Luz Station and many, many more! The architecture of São Paulo is very rich – from old houses of the coffee barons to the modernistic style of Oscar Niemeyer, every street of the city’s expanded center has a hidden architectural gem. Art lovers will find amazing museums and cultural centers with the best of Brazilian and international art. The diversity of people also lends itself to a huge variety of cuisines to taste and explore.  Simply tell your guide what you’d like to experience and you’ll build the perfect day together.

São Paulo City: 5-Hour Private Tour

6. São Paulo City: 5-Hour Private Tour

Visit the main attractions of São Paulo for a great introduction to the city, and learn how a small village became one of the biggest and most diverse cities on the planet. With a population of over 11 million, São Paulo is the most cosmopolitan city in Brazil and attracts visitors from around the world. On this 5-hour tour priced for up to 2 persons you’ll see important landmarks, including the Neo-Gothic Catedral da Sé, completed in 1967 after more than 50 years of construction. Travel by air-conditioned vehicle, riding through the financial district, along Avenida Paulista. Visit the city’s most traditional food market and discover diverse neighborhoods, such as the Asian enclave of Liberdade, home to the largest Japanese population outside of Japan. You will also get to visit Vila Madalena, the artistic-bohemian neighbourhood of São Paulo. Get a better understanding of São Paulo’s cultural life, admiring Oscar Niemayer’s Edifício Copan and the concrete and glass São Paulo Museum of Art (MASP).

São Paulo: Full-Day Guided City Tour from the Port of Santos

7. São Paulo: Full-Day Guided City Tour from the Port of Santos

You’ll begin your tour by being picked up as soon as you disembark your cruise ship, enjoying a private transfer to São Paulo, Brazil’s largest city. The route of your journey will be a memorable one, traveling on Serra do Mar road alongside a pristine forest reserve. Once in São Paulo, you’ll first start by visiting the downtown area, the Liberdade neighborhood, where the Japanese settled in São Paulo at the beginning of the 20th century. Your next stop will be a prominent municipal market in town, the best place to get in touch with a whole range of local products and to learn something about São Paulo culture and gastronomy. After this, you'll pass by the renowned Paulista Avenue, located in one of the city’s bustling financial districts before stopping off at Ibirapuera Park, an area of lush greenery spanning 158 hectares that was inaugurated in 1954. When the tour finishes, you’ll be driven back to the port of Santos.

São Paulo: Private 3-Hour Architecture Tour

8. São Paulo: Private 3-Hour Architecture Tour

São Paulo has a wide mixture of architectural styles that vary from colonial buildings made out of organic materials to different European styles that have been strongly developed in Brazil since the middle of the XIX century. You can see all of these types of buildings and more during a 3-hour architecture tour. On your excursion, you will see samples of Colonial, Neoclassic, Eclectic, Art Noveau, Art Deco, Neocolonial, Modernist, Brutalism, and Contemporary architecture that coexist within the city. Learn more about famous architects who have done important projects in São Paulo, such as Ramos de Azevedo, Oscar Nyemeyer, Paulo Mendes da Rocha, Vilanova Artigas, Lina Bo Bardi, Ruy Othake, Isay Weinfeld, and many others, discovering how they helped the city to become an impressive and vibrant architectural destination.

São Paulo Street Art Tour

9. São Paulo Street Art Tour

See some of São Paulo’s most famous works of art on this graffiti tour of the city. São Paulo is proud of its various murals and public art pieces which they call “grafites”, and they are protected and revered by the local people. There are many well-known artists all with varying styles, which will be explored on this street art tour. Your guide will talk you through each artist and style, while giving you a narrative of its rich history in the process. Visit downtown São Paulo, including the neighborhoods of Vila Madalena, the main bohemian area of the city. Once you’ve been introduced to the art, the tour will finish at a Street Art Gallery, where you can browse the various pieces and learn more about this unique art form.

São Paulo: Paulista Avenue Walking Tour

10. São Paulo: Paulista Avenue Walking Tour

Begin your tour at Japan House on the remarkable Paulista Avenue, where your guide will provide you with some historical background on the area. Continue on a walking tour that is sure to impress you not only with its appearance, but also with its rich history. First up see the Santa Catarina Hospital, Casa das Rosas, Sesc Avenida Paulista, street artist Eduardo Kobra's murals, Itau Cultural Institute, State School Rodrigues Alves, and the Pasteur Institute.   This tour offers stops en route for pictures, contemplation, exploration, snacks, and a little souvenir shopping. Paulista Avenue is home to outstanding happenings that draw millions of people throughout the entire year.   Continue to see the FIESP Building, the São Paulo Museum of Art (MASP), Trianon Park, July 9 belvedere viewpoint, Gazeta Building, Alameda Ministro Rocha Azevedo, Residência Joaquim Franco de Melo, Augusta Street, Conjunto Nacional and Livraria Cultura book store, and the Instituto Moreira Salles. Get to know all about the history of this area while walking at a smooth pace with several stops.

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What people are saying about Paulista Avenue

Overall rating

4.8 / 5

based on 283 reviews

I'd give a million stars if I could!!! I'm Brazilian and our guide Luis Paulo showed me a Sao Paulo I never got to know - I fell in love with the city. Since ours was a private tour, he customized our day to accommodate what we wanted to see, and because my parents are elderly. They also had a wonderful time rekindling with a city they used to live in but has changed so much. It was a memorable day I'll forever cherish! Thank you, thank you, thank you!!!!!!

Very comprehensive, interesting und impressive tour around São Paulo. Gil is an excellent guide, we can only highly recommend this tour with him! Enjoyed very much graffitis and Art spaces, and driving around the different areas of the city.

It was very nice! I did just 20 min, but it was super cool. Not too noisy, didn't get sick etherThe pilot was very nice, knew a bit of English, flew around the city, showed districts, main POIs. Def recommend

Excellent tour and guide. We got to see a lot of the city, learnt about how it became as it is now and had fun. Thank you.

Our guide Mauricio was wonderful. Great overview of the city. Loved it all especially Batman Alley.