Add dates

São Paulo Culture & history

Our most recommended São Paulo Culture & history

São Paulo: Downtown Historical Bike Tour

1. São Paulo: Downtown Historical Bike Tour

Start your tour at Largo do Aroche, a bohemian neighborhood community in São Paulo. Through the bike paths, explore the region recognized for its classic restaurants, bars, and murals of urban art. Continue to Bom Retiro, a traditional immigrant neighborhood and a region with influence from the textile industry. You will visit the Luz station (train), the Pinacoteca (museum), and Parque da Luz, the first public park in São Paulo. Depending on the day and the movement of the region, you will pass through the Municipal Market, to taste some exotic Brazilian fruits. Next, you will pass the historical center, and the Vale do Anhangabaú. After visiting the squares, streets, and alleys of the historic center, you will head to Liberdade, a region known as the Japanese neighborhood with a lot of oriental influence and stories related to the Afro-Brazilian community. Finish your tour with a visit to Praça Roosevelt, another bohemian region with theaters, bars, and restaurants.

São Paulo: Best Kept Secrets Small Group Walking Tour

2. São Paulo: Best Kept Secrets Small Group Walking Tour

The tour starts at the old historical part of São Paulo where you are going to understand, in a very fun and informative way, the fascinating facts of how this city became one of the 5 largest in the World. We'll visit some Cultural Centers, the City Hall, the Opera House and then inside the famous Galerias ending at the iconic Copan Building, designed by Oscar Niemeyer.

São Paulo: City Highlights Tour by Car

3. São Paulo: City Highlights Tour by Car

Explore all the main attractions of São Paulo on a tour by car. Learn about the city's history from your local guide as you see attractions, including the Monument to the Flags, Ibirapuera Park, and Bairro da Liberdade, among others. Be picked up from your hotel and head straight to Batman's Alley. This lengthy stretch of high-walled residences in Vila Madalena showcases some of the most impressive spray paint murals around the city. Then, head to Ibirapuera Park – a true green oasis in the center of the city that is the most visited park in South America. Continue to see the Monument to the Flags, marveling at this large-scale granite sculpture as you drive past it. Next, go to the lengthy and straight Avenida Paulista, known as one of the most important avenues in the city. It stretches 2.8 kilometers and runs northwest to southeast. Carry on to Bairro da Liberdade and the São Paulo Municipal Market to get your fill of Japantown and walk through a historical building with stands selling rare fruit, vegetables, dairy produce, plus a food court. Drive by the Municipal Theater of São Paulo to see its impressive architecture and learn about its historical importance, before going to visit the São Paulo Cathedral. End with a quick visit of the Jardim Oriental.

São Paulo: 5-Hour Private City Highlights Tour

4. São Paulo: 5-Hour Private City Highlights Tour

Get the best of São Paulo on this 5-hour guided city tour. Travel to the most impressive spots in the city, like the Japanese Neighborhood and the Municipal Market. Explore São Paulo's most influential historical periods and visit lesser-known gems along the way with your local guide. Start your guided adventure at the old center and explore São Paulo's vibrant Japanese neighborhood. Continue to Bairro da Luz and see an English train station built in 1901. As you stroll, your local guide will tell you the interesting facts and stories behind every turn. Step into the Pinacoteca, one of the most important Brazilian art museums, and admire the works of the Brazilian masters. Next, arrive at the famous Municipal Market. Here, take in the aromas from the colorful food stalls and try some authentic Brazilian cuisine. Stop at the best viewing points throughout the city to capture one-of-a-kind photos and discover hidden spots only locals know about.

São Paulo City: 5-Hour Private Tour

5. São Paulo City: 5-Hour Private Tour

Visit the main attractions of São Paulo for a great introduction to the city, and learn how a small village became one of the biggest and most diverse cities on the planet. With a population of over 11 million, São Paulo is the most cosmopolitan city in Brazil and attracts visitors from around the world. On this 5-hour tour priced for up to 2 persons you’ll see important landmarks, including the Neo-Gothic Catedral da Sé, completed in 1967 after more than 50 years of construction. Travel by air-conditioned vehicle, riding through the financial district, along Avenida Paulista. Visit the city’s most traditional food market and discover diverse neighborhoods, such as the Asian enclave of Liberdade, home to the largest Japanese population outside of Japan. You will also get to visit Vila Madalena, the artistic-bohemian neighbourhood of São Paulo. Get a better understanding of São Paulo’s cultural life, admiring Oscar Niemayer’s Edifício Copan and the concrete and glass São Paulo Museum of Art (MASP).

Private Tour Sum-up of São Paulo – Optional Airport Pickup

6. Private Tour Sum-up of São Paulo – Optional Airport Pickup

Following pick-up at your place, come aboard your comfortable vehicle. Make a stop at the popular Ibirapuera Park, admire the huge green space and take that famous photo at the iconic monument symbol of São Paulo. Climb up to the terrace of the MAC Museum and enjoy a unique panoramic view of the city. Then we drive along the iconic May 23 ave. towards the Japanese neighborhood. Afterward, stop at the Sé Cathedral and continue on getting across the downtown passing by several historical buildings with a break at the Municipal Market. We then pass by the multicultural Paulista Ave, the Jardins neighborhood, Oscar Freire St with a stop at the Batman’s alley full of colorful graffitis. Enjoy time for shopping, photos, and eating as you explore the city. Learn how São Paulo started as a small village and became the largest city in the Southern hemisphere, and one of the largest cities in the world

São Paulo: Food, Culture & History Private Tour

7. São Paulo: Food, Culture & History Private Tour

Go on a 5-hour guided private tour in São Paulo to experience the culture, customs, and history through food. Discover the great diversity of Brazil’s ingredients, aromas, flavors, recipes, and typical dishes shaped by indigenous traditions, afro-communities, and currents of immigrants from all over the world. Explore the splendor of the rich cultural, historical and gastronomic heritage of São Paulo and Brazil. Visit some of São Paulo’s renowned establishments, hidden gems and learn how a product or ingredient becomes a typical dish of a particular place. Try authentic local products that speak to all your senses, such as pão de queijo, coxinha, brigadeiro, nuts, fruits, pastel, coffee, cachaça, and more. Follow your guide and get a chance to meet and engage with shop sellers to know about the quality of their products. Next, move on to the Municipal Market, a fascinating place famous for its delicious food, history, and architecture. With your expert food guide, visit adored eateries and lose yourself among the delectable sweets and salty snacks. Learn about the rich history and stunning architecture of the place that is a part of São Paulo’s historical and artistic patrimony. Don’t miss an opportunity to taste several snacks and sweets from the best bakeries in Sao Paulo. Continue your tour as you head to Vila Madalena, the most buzzing neighborhood area in town. Enjoy the energetic bohemian vibe and explore the food joints that serve soul-warming dishes and drinks.

São Paulo: Downtown Walking Tour with Farol Santander Entry

8. São Paulo: Downtown Walking Tour with Farol Santander Entry

Begin your tour at Pátio do Colégio, where your guide will provide you with some historical background about the area. Then, move on to visit the Manor of the Marchioness of Santos, Sé Cathedral, Sé Square, Largo São Francisco Law School, and the FECAP - Fundação Escola de Comércio Álvares Penteado. Continue to see Brazil Bank's Cultural Center. You will make a quick stop here to use the toilets or grab a drink, before walking to the Stock Exchange. Take in a great view of the city at the Altino Arantes building and Farol Santander. Other sites you will pass on the tour include: the Martinelli building, the Monastery of Saint Benedict, the Sampaio Moreira building, and City Hall. The tour will finish at the Municipal Theater and you can admire its beautiful architecture.

  • Guided tours
  • Private tours
10 activities found
Sort by:

Frequently asked questions about São Paulo

What are the best day trips and excursions from São Paulo?

The best day trips and excursions from São Paulo are:

Guarujá

Other Sightseeing Options in São Paulo

Want to discover all there is to do in São Paulo? Click here for a full list.

What people are saying about São Paulo

Overall rating

4.9 / 5

based on 34 reviews

This is a must do tour for anyone staying in Sao Paulo for any amount of time. The city can be extremely intimidating due to its size, somewhat stark and potentially frightening nature. Andre was an amazing tour guide and had a lot of personal stories and details to add that really made this tour special. He had great historical information to pass on and some excellent recommendations. He was super friendly and his English was excellent. Would highly recommend. Might even hit Andre up for some other recommendations while we are here. Andre also runs a tour through a competing service, which is cheaper, but the groups can be up to 30. This was a perfect, small group size of 6.

I'd give a million stars if I could!!! I'm Brazilian and our guide Luis Paulo showed me a Sao Paulo I never got to know - I fell in love with the city. Since ours was a private tour, he customized our day to accommodate what we wanted to see, and because my parents are elderly. They also had a wonderful time rekindling with a city they used to live in but has changed so much. It was a memorable day I'll forever cherish! Thank you, thank you, thank you!!!!!!

Booked the city hi lights tour, tour guide, roberto,v pleasant an knowledgeable,batman ali, church, paulista avenue,cathedral,park,giant sculpture,drive thru Japan town,municipal theater,an jus as it rained, the indoor market for lunch,v gd timing, roberto waited patiently while i took more time over lunch, an fruits an cheeses an dropped me off at the mall on way back at my request, very good tour, trustworthy , felt very safe thankyou⭐⭐⭐⭐⭐

Very comprehensive, interesting und impressive tour around São Paulo. Gil is an excellent guide, we can only highly recommend this tour with him! Enjoyed very much graffitis and Art spaces, and driving around the different areas of the city.

Excellent tour and guide. We got to see a lot of the city, learnt about how it became as it is now and had fun. Thank you.