Sofia

Interactive Tours & Incentive Events

Solve challenges, and as the story unfolds, be led to the next location using directions sent to a cell phone. Download the game into a cell phone and begin exploring. Begin the game at the St. Nedelya Cathedral Church, and end at the Temple of Bulgarian Martyrs. The entire game is designed to take around 1.5-2 hours to complete, but exploring off the game's route is allowed and encourage, and the game can be returned to anytime. Play alone, in a large group, or compete with other groups and meet at the final stop of the game.

Discover the unknown treasures of Bulgaria including unforgettable unique wine varieties that you have probably never tasted before. Although Bulgaria has been producing wine for 5000 years it is still relatively unknown to the rest of the world. Now a rising new generation of Bulgarian boutique winemakers who are devoted to the craft and bringing new attention to the country. First, arrive at a small boutique wine shop in the heart of Sofia. During your personal tasting experience, be guided through the distinctive world of Bulgarian wines. Taste 5 local wines from regions across Bulgaria. The wines will be paired with Bulgarian craft cheeses and artisanal bread.

Take an interactive adventure across Sofia, as you unlock your route by solving riddles via a web app in your phone’s browser. Begin at the intersection of Ivan Vazov Street and 6ti Septemvri Street. Walk from one hidden location to the next, discovering local recommendations and fun facts while you learn about the history of the city. You'll see some popular tourist attractions as well as finding spots that even most locals don’t even know.  Discover over 7 millennia of secrets and stories of one of Europe's oldest capital cities, learning of tales from ancient empires all the way to communist regimes. By the end, you will find yourself wondering why you didn’t explore sooner.

You are about the hunt down the graffiti and street art of Sofia on your own or with your friends. Follow the paths of the urban art and get know featured artists and the stories behind the walls! Your tour wil start at Statue of Sofia and end up near by. While exploring the artsy and a bit hidden central part of Sofia, you will learn about the styles of graffiti, where is the difference to street art and who are the most influential artists on the streets. During the walk you will have a chance to feel the unique vibe of Sofia while trying to escape from the big boulevards. Along the way we will see graffiti walls, murals, street art, created by Bulgarian and International artists and learn about the process and stories behind each piece. Who knows, we might even get lucky and catch an artist at work..... or you will start your street art career.